We have an obligation to communicate. We take the time to talk with
one another and to listen. We believe that information is meant to
move and that information moves people.
Respect and Openness
We treat others as we’d like to be treated ourselves. We do not
tolerate abusive or disrespectful behavior.
Integrity and Honesty
We work with our customers, dealers and partners openly, honestly
Each and every one of us is accountable to ourselves, our customers,
dealers and partners and when we say we will do something, we will
We are satisfied with nothing less than the very best in everything
we do. We will continue to raise the bar for each and every one of